Getting the Most From Your Radly Clinic Listing

Patients on Radly are comparing clinics side by side. They can see which clinic has published its prices, which one has real photos, which one lists its languages and parking, and which one is open right now. When your profile sits next to a competitor's, every empty field is a reason to choose the other clinic.

A complete profile does three jobs at once: • It answers the questions patients would otherwise ring your reception about • It signals that your clinic is organised and transparent • It gives Radly's filters more ways to surface your clinic - patients filtering by language, accessibility, bulk billing, or upfront pricing can only find you if those fields are filled in

Completing your profile is a one-off task that keeps working for you every day afterwards. Set aside an hour, work through the sections below, and review the profile quarterly.

Your logo and photos are the first visual signal patients see in search results. A profile with a proper logo looks like an established practice; a profile with a blank placeholder looks unclaimed.

What to upload: • Your actual practice logo, on a clean background, at a decent resolution • A photo of your street frontage - patients use this to recognise the building when they arrive • Your reception and waiting area - this reduces day-of anxiety, particularly for nervous patients • A scanner room if you're comfortable showing it - MRI-anxious patients in particular appreciate seeing the machine before the day

Avoid generic stock photography. Patients can tell, and it undermines the trust the rest of your profile is building. Photos taken on a modern phone in good natural light are perfectly adequate.

Radly shows patients a live "open now" status calculated directly from the operating hours on your profile. If your listed hours are wrong, the consequences cut both ways: patients see you as closed when you're actually open and book elsewhere, or they ring and turn up when you're closed and have a poor first experience.

Make hours maintenance a standing task: • Update the profile whenever your regular hours change - don't rely on patients reading a note on your door • Adjust hours ahead of public holidays, not on the day • If you run extended hours for specific modalities (evening MRI sessions, Saturday ultrasound), make sure the profile reflects your true front-door hours

Patients searching after hours frequently filter by which clinics will be open the next morning. Accurate hours put you in that shortlist; stale hours quietly remove you from it.

Radly displays pricing per scan type in three parts: the full fee, the Medicare rebate, and the out-of-pocket gap. Clinics that publish this information appear in results for patients who filter for upfront pricing - and they answer the single biggest question patients have before booking.

Fear of an unknown out-of-pocket cost is one of the most common reasons patients delay imaging. A published price, even if it isn't the cheapest in the area, converts better than no price at all, because it removes uncertainty.

Alongside pricing, make sure your bulk-billing and concession-card badges are set correctly. If you bulk bill some modalities but not others, or bulk bill concession card holders only, reflect that per scan type rather than leaving the field blank. Patients filtering for bulk billing will simply never see a clinic that hasn't declared its position.

These fields feel secondary, but for the patients who need them they are decisive.

• Languages - list every language spoken by your reception, radiographers, and radiologists. Patients using Radly's language filters (the interface itself supports English, Mandarin, Vietnamese, Arabic and Greek) are actively looking for clinics where they can be understood. • Accessibility - wheelchair access, accessible bathrooms, accessible parking, hearing loops, and any other features. Patients who need these filter for them, and clinics that haven't listed them are invisible to that search. • Transport and parking - nearest tram or train stop, whether parking is free or paid, and where the entrance is. This information prevents late arrivals and reduces day-of phone calls. • Health funds - list the funds you work with so privately insured patients can self-qualify.

Each field takes minutes to complete and permanently captures a patient segment that competitors with blank profiles cannot reach.

When a patient submits an appointment request through Radly, they are typically at their most motivated - referral in hand, ready to book. Every hour that passes before your clinic responds increases the chance they've requested an appointment somewhere else as well, and the first clinic to confirm usually wins the booking.

Build response speed into your reception workflow: • Assign clear ownership - a named person (with a backup) responsible for checking and actioning requests • Set an internal service standard, such as responding within business hours the same day • Handle requests received overnight first thing each morning

A fast, complete response - confirming the time, the price, and the preparation instructions - is also the patient's first real interaction with your clinic. Getting it right sets the tone for the appointment and for the review they may leave afterwards.

Profiles drift out of date quietly. A short quarterly review keeps yours working:

• Hours - still accurate? Any upcoming public holidays to account for? • Pricing - do the listed fees match what reception is actually charging? Fee changes that never make it to the profile create awkward conversations at the front desk. • Services - have you added or removed any scan types or equipment? • Photos - do they still reflect the clinic after any renovation or rebrand? • Staff languages - has your team changed? • Reviews - have you responded to recent ones?

Put a recurring reminder in your practice calendar and assign it to a specific person. Fifteen minutes a quarter is all it takes to keep the profile converting at its best.